Best Platforms to Sell Your Handmade Wooden Products

Selling handmade wooden products has never been easier, thanks to various online platforms tailored for artisans and makers. Whether you’re just starting or looking to expand your existing business, choosing the right platform can help you reach a wider audience and grow your brand. Below, we explore the best platforms to sell your handcrafted wooden products, considering factors like user base, fees, ease of use, and the types of products each platform is best suited for.

1. Etsy

Why It’s Popular: Etsy is a top choice for selling handmade goods, including wooden crafts. With millions of active buyers looking for unique, artisan-made items, Etsy offers a built-in audience specifically interested in handmade, vintage, and creative products.

Key Features:

• Easy setup: Simple and user-friendly interface for listing products.
• Built-in audience: Millions of shoppers looking for handmade and wooden goods.
• SEO-friendly: Optimized search function to increase product visibility.

Fees: Etsy charges $0.20 per listing and a 6.5% transaction fee per sale.

Ideal For: Handmade wooden bookmarks, keychains, hair clips, bow ties, wooden toys, and unique gift items.

2. Shopify

Why It’s Popular: Shopify allows you to create a fully customized online store, giving you complete control over branding, customer experience, and marketing strategies.

Key Features:

• Full customization: Build a store that aligns with your brand’s aesthetic.
• Multi-channel selling: Integrate with social media, Amazon, and other sales platforms.
• Scalability: Suitable for businesses at any stage of growth.

Fees: Plans start at $29/month, with additional transaction fees if using third-party payment processors.

Ideal For: Artisans looking to establish their own wooden craft store with branding flexibility.

3. Amazon Handmade

Why It’s Popular: Amazon Handmade offers access to Amazon’s massive customer base while focusing exclusively on handmade products.

Key Features:

• Global reach: Exposure to millions of customers worldwide.
• Prime eligibility: Faster shipping options with Fulfillment by Amazon (FBA).
• Trusted platform: Amazon’s credibility enhances customer trust.

Fees: 15% referral fee per sale; $39.99/month for professional selling (may be waived for Handmade sellers).

Ideal For: Wooden decor, personalized wooden gifts, and large-scale handmade wooden items.

4. Big Cartel

Why It’s Popular: Designed for independent artists and small businesses, Big Cartel offers a simple and cost-effective way to sell handmade wooden products online.

Key Features:

• Affordable: Free plan available for up to five products.
• Simple setup: Perfect for beginners with no eCommerce experience.
• Customizable: Offers basic themes to match your brand identity.

Fees: Free for up to 5 products; paid plans start at $9.99/month.

Ideal For: Small-scale wooden crafts like wooden bookmarks, mini sculptures, and keychains.

5. Folksy (UK-Based)

Why It’s Popular: Folksy is the UK’s dedicated marketplace for handmade products, making it ideal for British artisans targeting local buyers.

Key Features:

• UK-focused: Niche marketplace for British makers.
• Community-driven: Supportive artisan network.
• Easy to use: Straightforward listing process.

Fees: £0.15 per listing, 6% commission on sales.

Ideal For: Wooden jewelry, wooden home accessories, and decor items for the UK market.

6. Zibbet

Why It’s Popular: Zibbet allows artisans to sell across multiple platforms (including Etsy and eBay) while managing all listings from a single dashboard.

Key Features:

• Multi-channel management: Syncs listings across multiple marketplaces.
• No transaction fees: Flat monthly pricing structure.
• Simple storefront customization: Clean and easy-to-navigate design.

Fees: $5/month per sales channel.

Ideal For: Artisans selling across multiple platforms who want centralized management.

7. Madeit (Australia-Based)

Why It’s Popular: Madeit is Australia’s largest handmade marketplace, catering to local artisans and buyers.

Key Features:

• Australian focus: Dedicated platform for local artisans.
• Quality curation: Ensures a high standard for handmade products.
• Supportive marketplace: Tools and resources for makers.

Fees: Starts at AUD $5/month, 4% commission on sales.

Ideal For: Australian artisans selling wooden toys, home decor, and accessories.

Conclusion

Choosing the best platform to sell your handmade wooden products depends on your business goals, audience, and level of control you want over your store. Whether you prefer a marketplace like Etsy or Amazon Handmade, or a customizable shop on Shopify or Big Cartel, there’s a perfect platform for every wooden craft artisan.

By selecting the right platform, you can expand your reach, strengthen your brand, and turn your passion for woodworking into a thriving online business. No matter where you sell, high-quality craftsmanship and unique designs will always attract customers who appreciate the beauty and practicality of handmade wooden goods.